Vertical Response Reviews

Our Editor’s Review:

Vertical Response was developed by Vertical Response, Incorporated and is recommended for computer novices. It offers a comprehensible interface and offers users a “test drive” to allow them to experience its service features.

The service presents useful direct marketing tools for email creation, postcards and surveys. It also includes a marketing calendar to aid users in tracking their online marketing activities. Precision and prompt deliverability are keys to successful email campaigns, and Vertical Response makes sure your mails are delivered.

Feature Set:

Vertical Response’s basic features include email creation and postcard tools that allows you to create, design and send marketing campaigns and postcards. The service also presents tools for making online surveys.

With regards to reporting and analytics tools, Vertical Response provides real time results and Google Analytics integration. Other great features from this service include a free user community, list management tools and technical tools that integrate email marketing functionality. Vertical Response has 2.5MB of free storage for photos and graphic images.

Vertical Response, nevertheless, lacks some good features like demographic filter, autoreponses and use of email aliases.

Ease of Use:

Vertical Response is a user-friendly email marketing service brand. Users have all the options and tools they need to make their campaigns at the main control center. Managing emails, reports, postcards and mailing lists is as easy enough even for the common user or someone who’s new to email marketing. The service also gives a tour to show first-time users how they can start and set up the program. What may be a downside to the service is a slow uploading process and the navigating part needs a little getting used to.

Email Campaign Creation:

The service program generally enables users to create a plain text e-mail message and utilize a pre-existing or freeform template that can be uploaded on an HTML page. It is important to take note that if you choose to upload and HTML into your email’s program, the source data cannot exceed 31KB including the spaces.

Creating an email campaign from scratch may be a challenge to many who would use Vertical Response. But concerning convenience, the site is easy to navigate and the procedures are clear and simple.

Since Vertical Response does not have any type of editor, users would not be able to add images, links or lines without initially modifying it into HTML before they can import it.

Campaign Reporting:

Vertical Response’s reporting section can be seen on the homepage dashboard. This page records all the campaigns you sent as well as opened, bounced, unsubscribed emails and how many people opened or clicked the links in real time.

The service also includes an email domain-based report that mainly shows emails that were either sent, opened, clicked, bounced or unsubscribed by particular domain names such as Yahoo.com or MSN.com among others.

The Google Analytics Integration of Vertical Response is a good feature as you learn to evaluate the amount of traffic you drive back to your site from email campaigns.

Help/Support:

Aside from its comprehensive and searchable knowledgebase, Vertical Response’s support services consist of email, phone and live customer support. Users can get vital information about online marketing from case studies, webinars and tutorials. Although we feel that they could have elaborated more on tutorials about service “know-how’s”.

Blog posts by the company’s CEO are also very useful tools for users. They can get tips and know about up to date online marketing trends. Users can also access to a free user community and get schedules for Vertical Response events.

Summary:

Helping users manage their bulk emails is a strong point of this marketing service. Ease of usability may not readily meet user expectations and the uploading process with this service takes time.

There are also some features that the service is in need of that high-ranking brands offer. Vertical Response doesn’t support Unicode or special character sets and the service is also incapable of creating demographic filters and doesn’t track forwarded emails.

2 Customer Reviews of “Vertical Response”

Write a Review of Vertical Response

Overall Rating
Features
Help/Support

Name

Mail (will not be published)

Website