- Home
- Email Marketing Providers Reviews
- Get a Quote & Compare Prices
- Email Marketing Articles
- About Us
Our Editor’s Review:
Manufactured by Broadwick Corporation, the iContact email marketing service provides uncomplicated and clear-cut features designed for today’s modern growing businesses.
iContact stands up with its excellently designed campaign creations, reliable reporting functions and additional online help community. In addition, iContact also offers a useful homepage that conveniently sums up a user’s activity in one place. It’s no surprise that iContact bagged the Gold Award for “Top TenREVIEWS”. Simplicity without the cost of efficiency is what iContact is all about.
iContact allows you to generate an email campaign in quick and simple steps. You You‘ll be at ease in tracking the performance of your email blasts with iContact’s charts and graphs available in real time. You can also utilize your own company templates or use iContact’s professionally designed email newsletter templates for your email marketing campaigns. Other unique features include options to create surveys, autoreponders and RSS feeds that allow you to effectively track customer feedbacks. Generally, iContact can meet anyone’s expectations with regard to efficiency and deliverability.
Feature Set:
Two of iContact’s outstanding features are the survey and autoresponder generators. The survey generator allows you to create your own marketing surveys and the autoresponder feature then enables you to automatically send email responses. Both of these can be a big help in increasing your business productivity as you manage customer feedbacks more efficiently.
One of its well-liked features is the SPAM test. Before your email campaign is sent to your clients, the system would check your email’s subject line and content to determine the probability whether your message would end up in your customers’ spam or junk boxes.
Another helpful tool that iContact provides is the demographics-based filters. If your target age group for your market is people between the ages 25-35, you can separate this target group from your general list and send them a campaign without having the need to create a separate list for that particular group.
Ease of Use:
What’s great about iContact’s service is that even a novice can easily set it up. All the tabs that you’ll need are located at the top of the screen. After choosing a section, you will be guided through the process with the iContact set up wizard.
Overall, iContact proves to be a user-friendly service and is easy to navigate. Signing up for an account, setting up your email lists and account information is quick and simple. Furthermore, iContact sends a follow-up email with a tutorial included to help you set up your lists.
Email Campaign Creation:
iContact enables you to create your email campaigns in a breeze. You have more than a dozen options on how you want to create your email or survey. You can use pre-designed templates or use web pages, HTML type and plain texts to create more customized emails. You can also create an email from an existing website and utilize basic formatting features like inserting images, hyperlinks and tables. Moreover, iContact also allows you to view your email campaign right after you’ve finished it.
Based on our reviews, iContact offers the largest list and widest range of template selections available. With more than 300 options to choose from, you are guaranteed excellent and professional email campaigns even if you’re totally new with HTML codes.
Although iContact undoubtedly has great email creation sections, the service falls short of its capacity for image hosting. The .5 MB space should be sufficient for a few logos and stock photos but apparently, it tends to be used up quickly.
Campaign Reporting:
You can conveniently access the campaign reporting features and email summaries in iContact. The service will automatically deliver reports on click-throughs and keep track of emails that were sent, forwarded, bounced, delivered or unsubscribed.
However, the service does not offer conversion tracking reports or email replies. Another thing that may be lacking in this service with regards to its campaign reporting is its integration with Google Analytics.
Help/Support:
Overall, iContact delivers a first-rate customer help and support options. In addition to providing helpful tips and basic information through the website’s FAQ’s and customer hotline, there are also useful resources and materials like tutorials, live webinars, articles and extensive resources such as blogs and an online community.
Summary:
By and large, iContact bears out to be a superb email marketing service. The valuable tools and great features of iContact’s service can also be used by newbies in email marketing. The high efficiency and performance of this service is indeed worth noting and is definitely worth your money.
|
|
|
3 Customer Reviews of “iContact”
-
-
-
-
-
-
-
-
-
iContact Review by Toptenreviews.com, January 31, 2009
iContact will create an email campaign in three easy steps. Some unique features include the option to create surveys and an autoresponder, so your customers will never feel neglected. Overall, iContact is the best in the business; however, we would like to see them take their reporting features above and beyond by including conversion tracking and integrate with Google Analytics.
iContact Review by Thirdpartyautoresponder.com, January 31, 2009
iContact has some great features but it is expensive if you have a large list. It is ideal for small businesses with under 2,500 contacts. Above this amount it is hard to justify the cost unless their special features are converting to sales (Using iContact with lists larger than 2,500 is only recommended if you are an experienced marketer).
iContact Review by Profit Mentor, January 31, 2009
What also surprised me was that iContact was not only an auto responder, it was also a survey creator. That’s right, you can make custom surveys for your site. This is incredibly powerful because you are able to get direct feedback from your customers. You can use it to make your product or service better or you can use it to ask your customers about their overall experience on your site.You don’t have to put in your credit card, so it’s definitely a free trial.
Write a Review of iContact