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Our Editor’s Review:
One of the marketing services that have made remarkable developments in a few years time is Constant Contact. Having been given the Silver Award by the “Top TenREVIEWS”, it offers wide-ranging features, unique and brilliant template designs and a solid help center and online community for users. Plus, Constant Contact’s tours and “know-how” guides provide useful tips for users aside from its simple wizard set up. All these features make email campaigns so easy.
This service brought about by Roving Software Incorporated is great even for the average user. It offers the tools you need to send email newsletters, email promotions and event invitations with a variety of email marketing templates you can use; create online surveys with survey templates available online and free online resources to help you plan and interpret your surveys; or build your permission-based email lists. Constant Contact also allows you to create bulk emails and import marketing campaigns from an HTML page. For those who are not yet quite familiar with email campaigns or may want to try out their services first, they offer a free 60-day trial.
Feature Set:
Building your email list is an easy task when you have Constant Contact. This service allows you to create an interest category that you and populate with your email list. You can choose to manually fill in your contacts or import your contacts using programs like Excel, Outlook Express or from a common comma separated values file (.csv). An additional feature of Constant Contact allows you to customize your demographics. This service filters your contacts for you according to their various attributes.
The Constant Contact service also allows you to use and change aliases. It also enables you to modify the sender of an email message without having to open additional accounts to change the sender’s name. This saves you time and can add to your efficiency.
Ease of Use:
Setting up the program and creating your account with Constant Contact requires only a few, quick and easy steps. A typical user or even a user new to email campaigning can find this service handy. A plus point for Constant Contact is the available quick links to help you create your email campaign. The tabs are located at the top screen so users can easily utilize the commands they need to make or edit their email campaign.
The website, however, may not be that easy to use and navigate as one would expect. It would somehow take time for users to get used to it.
Email Campaign Creation:
Constant Contact provides a selection of pre-designed templates and also allows you to make use of your own template through your email’s HTML source code.
This service scores good points on its template editor. Aside from its simplicity, they also have extensive selection of templates that can go with any type of business. Users can select from a number of labeled templates and can even customize them. Constant Contact also allows you to import images and texts directly into the WYS/WYG.
In addition, this bulk email service gives you the options to add hyperlinks, contact details and Amazon and Paypal codes and special characters. Expert users can also view and manipulate web codes, although they have to utilize XHTML and CSS instead of the usual HTML codes. Users who may not have an idea about using CSS can opt for the WYS/WYG editor.
One thing that Constant Contact may not provide is the option for users to create web forms. The image hosting space is only limited for five images and users may need to upgrade with an additional fee to get more of this feature.
Campaign Reporting:
Constant Contact basically provides the tools you need to construct a detailed report which includes bounces and bounced percent, complaints, opt-outs, click-throughs and click-through percent, and forwards to name a few.
Although users can get a good deal with Constant Contact’s service features, it may need to build up on its reporting features like adding conversion tracking and email replies from respondents and integration with Google Analytics.
Help/Support:
In general, Constant Contact’s help and technical support system is above average. The support center includes an extensive and searchable knowledgebase, learning tutorials that many would find very useful, live demos and schedules for webinars. Questions and customer inquiries can also be directed through email and phone.
Summary:
Creating an effective email campaign has never been this easy. Constant Contact provides good service and valuable tools to help you create that email campaign that could boost your market. Easy-to-use templates, quick set up and informative tutorials are great features that make Constant Contact number two on our rating.
On the whole, this service deserves a pretty good rating, though some useful tools like auto responses and surveys seem to be missing from Constant Contact’s well-rounded features. The website may need to be more user-friendly and the service can further improve by adding more to its reporting features.
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2 Customer Reviews of “Constant Contact”
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Constant Contact Review by Givemeareview.com, January 31, 2009
The thing that people love the best about Constant Contacts is their support. When you sign up with Constant Contacts you are going to be able to get help from the support center. There are a few ways that you can get a hold of them. First of all, you can write to them in an email and can call them on the phone. However, one of the better features that they have is the learning center. Here you can get answers to questions that have been asked in the past.
Constant Contact Review by Toptenreviews.com, January 31, 2009
Constant Contact has made great strides in the last few years. We found Constant Contacts tours and guides especially helpful and the wizards made creating a new campaign a breeze.
One of the few things keeping Constant Contact from ranking higher is some of the reports they are missing and lack of free additional features like auto responses and surveys. Constant Contact from Roving Software Incorporated, is a great email marketing service. You can create your bulk emails through the service or import your email marketing campaigns from an HTML page.
The website isn’t quite as easy to use and they don’t offer as many reports as some of the other email marketing services that we reviewed.
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