Aweber Reviews

Our Editor’s Review:

Aweber was started in 1998 by Aweber Communications with the goal of providing effective tools and knowledge about permission-based email marketing. Being in the autoresponder business for the past 6 years, Aweber has also made a lot of improvements with its services. It is also available at a reasonable rate with a 30-day money back guarantee.

Whether you’re new to email marketing campaigns or a seasoned veteran who wants to utilize advanced tools like comprehensive email web analytics, activity-based segmentations, and geo-targeting tests or broadcast spilt-testing, Aweber is here to deliver the right email marketing tools for you. Aweber also offers efficient deliverability with a zero tolerance anti-spam policy, email campaign authentications using SPF and DomainKeys and is partnering with major ISPs.

Feature Set:

Basic features of Aweber allows users to send engaging email newsletters; publish a sign-up form to their site through a point-and-click Web Form Wizard; manage unlimited number of email campaigns at no extra cost; and create valuable autoreponders.

An additional feature of Aweber includes a Blog Broadcaster, which automatically turns a user’s RSS to an email that they can send to readers on a daily, weekly basis or when users have something new on their blog. It also has an email web analytics that allows you to determine and evaluate the effectiveness of your email campaigns. This email marketing service also has comprehensive subscriber management tools that can make accessing, moving and managing subscribers easier.

Ease of Use:
Aweber’s interface is generally easy to navigate and includes basic descriptions of the sections. Many of its users find the service easy-to-use, simple and very functional even for newbies in the email marketing services. Creating a user list with Aweber is a breeze. It also has the best form-generating tool in the business. Building your emails will never be a nuisance, thanks to Aweber’s great inline editing tool. Creating a message for your autoresponder is also simple as using any typical WYS/WYG editor. An additional tool that adds to its usability is the handy spell checker that eliminates the need for any external editor.

Email Campaign Creation:
Aweber’s services allow users to create engaging and successful newsletters and provide great deliverability rates. Users can choose from Aweber’s 100+ pre-made templates, use their customized templates or create messages using the built-in editor. Another basic campaign creation tool from Aweber includes a split message test that allows you to find the best offer or subject line and help you track responses. The service also allows you to have your own domain name, enables you to see who clicks your links or opens your messages, helps you segment subscribers based on those who clicked on your link and send follow-up emails.

Campaign Reporting:

Aweber allows you to track and analyze your subscribers’ activities efficiently. You can measure your email campaign results and performance through its advanced tracking tools and clear reports. The tracking feature allows you to view who opened your messages and clicked your links and who didn’t. The report also gives you a view of sales revenue generated by your subscribers and enables you to segment and follow up with subscribers based on their click, open and sales activity. To evaluate the effectivity of your campaign, Aweber provides you split test messages and forms to help you determine the email campaign that works best for you or which ad campaign or sign-up forms bring you the most subscribers.

Aside from the autoresponder, you can also access the broadcast feature that allows you to compose messages that you can send to your entire Aweber leads at any time. Since this is independent of the autoresponse and follow-up messages from your Aweber account, it will not affect your autoreponder or follow-up messages.

Help/Support:

Truthfully, Aweber has some of the best help and support team in the email marketing services industry. The company recently added flash demonstrations for specific tasks that you want to accomplish - very helpful tool for anyone new to Aweber. Its extensive knowledge base provide informative know-how’s and answers, the webinars provide additional help guides, the email marketing tips are also great extra tools and their customer solutions team support are very efficient and prompt.

Summary:

Aside from it affordability, Aweber is highly recommended for its impressive delivery success rates, its ability to check your message based on Span Assassin score and great reporting tools that gives you detailed and organized view of your campaign stats, and of course, impressive help and support teams. Overall, Aweber gives you simple yet remarkable tools to help you in email marketing.

3 Customer Reviews of “Aweber”

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